How a Data-Driven eCommerce Upgrade Drove Higher Engagement & Increased Online Shoppers for Green Acres
Our team rebuilt the site for seamless product browsing, optimized SEO visibility, and ran high-intent ad campaigns that attracted more local shoppers directly to their menus.
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About Green Acres
Green Acres is a Michigan-based cannabis retailer known for delivering a reliable, educational, and community-focused experience. Their mission is to make high-quality cannabis more accessible by offering a carefully curated selection, transparent product information, and a welcoming environment for every type of shopper—from first-time consumers to daily enthusiasts. As they continue expanding across Michigan, Green Acres remains committed to raising the standard of cannabis retail through safe access, trusted guidance, and a modern shopping experience that connects online research with in-store purchasing.
Hear from the End-Users at Green Acres
A member of the green acres sales team shares their first hand experience of working with NEXX Digital Marketing.
The Challenge:
Overcoming a System Built on Friction
Green Acres faced low online shopper traffic due to an outdated website structure that wasn’t optimized for eCommerce. Their menu lacked strong visuals, product discoverability, and mobile-friendly user flow—causing potential shoppers to abandon the site before purchasing or visiting in-store. With no scalable digital strategy, Green Acres wasn’t capturing online demand or converting local searchers into paying customers.
The platform’s poor usability caused many to avoid it altogether. This led to outdated records, inconsistent processes, and no standardized sales methodology. Key activities like tracking calls or managing inbound leads were nearly impossible, leaving management without the insights they needed to assess performance or drive improvement. With data silos, inefficient workflows, and minimal adoption, the previous system was actively holding the company back from growth.
The Goal
Our goal was to increase online shopping activity and conversions by creating a simplified, modern, eCommerce-focused experience. We redesigned the Green Acres website to improve user flow, highlight products more clearly, and drive seamless engagement between online research and in-store purchasing. Alongside the new build, we launched targeted ad campaigns to attract local shoppers, boost awareness, and push more users directly into product pages.
Impact
After the redesign and ad strategy, Green Acres began seeing more qualified shoppers on their website with higher engagement and conversion intent seeing 30-40% in sales increase. The streamlined eCommerce layout significantly increased time spent on product pages, boosted menu interactions, and improved click-through rates from ads. By transforming the website into a true digital storefront, Green Acres gained a scalable foundation to continuously grow online demand and in-store sales.
Technology Implemented
How We Did It
Key Results
35% increase in online shoppers:
A redesigned, mobile-optimized site made it easier for customers to browse products and visit menus.
42% higher product page engagement:
Smart mapping, unique record IDs, and dependency rules mean no details fall through the cracks.
60% boost in local traffic from ads:
Targeted ad campaigns drove high-intent shoppers directly to store menus and featured products.
Stronger SEO visibility:
Optimized pages and keyword improvements increased organic search impressions and clicks.
Improved data accuracy & insights:
Advanced tracking tools revealed shopper behavior, drop-off points, and top-performing products.
Higher conversion intent across the site:
With a cleaner user experience and better product discovery, more shoppers moved from browsing to purchasing.
What Green Acres Had to Say
Working with Nexx has been a game changer for Green Acres. Their team rebuilt our entire site into a true eCommerce experience and immediately helped us attract more qualified shoppers online. The combination of targeted ads, SEO, and data tracking tools gave us a clearer picture of customer behavior and significantly boosted our engagement and conversions. They’re reliable, responsive, and genuinely understand how to market in this industry. We’re very happy with the results
Hassan Chami
Vice President
Let’s Build Your Growth Story
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Our Cannabis Client's Success Is Our Business
Nexx helped us streamline everything from our website to our local advertising, and the results were immediate. Our online menu engagement increased, customers were finding us faster, and our foot traffic became more consistent throughout the week. Their team truly understands the cannabis retail space and knows how to reach the right shoppers. The communication, reporting, and strategy they bring make a big difference for us, and we’re excited to keep growing with them.
Desiree West
Flower Bowl
They have helped us take our online presence to the next level. Our website finally feels like a real storefront, and we’re seeing more customers come in after browsing products online. Their marketing strategy was clear, data-driven, and it actually worked. What impressed us most was how quickly they understood our market and knew exactly how to reach local shoppers. We’ve seen consistent growth month after month, and we’re excited to continue working with them.
Hassan Chami
Green Acres
Nexx has been a huge part of our growth at MKX. They completely upgraded our digital presence and made it easier for customers to find and engage with our products online. Their marketing strategy was clear, consistent, and always backed by data. What stood out most was how quickly they understood our brand and what our customers look for. Month after month, we’ve seen stronger traffic, better engagement, and more visibility across the board. Nexx has proven to be a reliable long-term partner for us.
Sam Kaoud
MKX
Working with Nexx has transformed the way we attract and retain customers. They rebuilt our online experience and launched campaigns that actually delivered measurable results. Their ability to track trends, understand shopper behavior, and adjust quickly has helped us stay competitive in a crowded market. We’ve seen steady increases in traffic, product views, and overall customer engagement since partnering with them. Nexx has been a powerful asset to our business.
Mike Graham
Michigan Premier Cannabis