How a Full-Funnel eCommerce & CRM Overhaul Drove Higher Sales & Stronger Customer Engagement for Layal’s Gourmet Sweets
Our team rebuilt their website for smoother product browsing, improved SEO visibility, and set up a powerful CRM to organize wholesale leads and automate follow-ups. Alongside the new system, we launched targeted SMS, email, and ad campaigns that attracted high-intent shoppers, increased online orders, and strengthened their overall digital operations.
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About Layals Gourmet Sweets
Layal’s Gourmet Sweets is a rapidly growing dessert brand known for creating premium, handcrafted cookies and treats for customers and wholesale partners nationwide. Their mission is to deliver fresh, high-quality sweets through a seamless online shopping experience and reliable fulfillment process. With a focus on consistency, flavor, and customer satisfaction, Layal’s continues to expand its eCommerce presence while supporting businesses with dependable wholesale delivery. As they scale, Layal’s remains committed to elevating their digital operations, strengthening customer relationships, and offering a modern, easy-to-shop platform for both individual and bulk buyers.
Hear from the End-Users at Layals Gourmet Sweets
A member of the layals gourmet sweets sales team shares their first hand experience of working with NEXX Digital Marketing.
The Challenge:
Overcoming Disorganization & Limited Digital Reach
Layal’s Gourmet Sweets struggled with an online store that didn’t fully support their growing demand or showcase their products effectively. The website lacked a smooth shopping experience, clear navigation, and the SEO foundation needed to attract new customers. Their wholesale outreach was also limited due to the absence of a proper CRM, making communication, follow-ups, and lead tracking inconsistent.
Without a unified system, important wholesale opportunities were missed, and online customers often dropped off before completing purchases. With no automated marketing flows, Layal’s wasn’t retaining shoppers or building repeat orders. Overall, their digital setup wasn’t structured for growth or long-term scalability.
The Goal
Our goal was to strengthen Layal’s online presence, improve organization, and increase sales through a modernized digital system. We rebuilt the website to enhance navigation, product visibility, and overall user flow, making it easier for both retail and wholesale customers to shop. We implemented a CRM to organize leads, automate follow-ups, and streamline communication. Alongside this, we launched targeted SMS, email, and ad campaigns to boost traffic, raise awareness, and increase conversions across the store.
Impact
After the upgrade and digital strategy rollout, Layal’s began seeing more qualified shoppers on their website with higher engagement and improved sales performance. Customers spent more time exploring products, wholesale inquiries became more organized, and follow-ups were handled automatically through the new CRM. SMS and email campaigns increased repeat orders and helped recover missed revenue, while ads attracted new customers who were ready to buy. By combining a revamped website with a stronger marketing system, Layal’s gained a reliable structure for sustainable online and wholesale growth.
Technology Implemented
How We Did It
Key Results
58% increase in online shoppers:
A smoother, optimized website made it easier for customers to browse products and complete purchases.
41% higher product engagement:
Improved layout and visuals encouraged shoppers to explore collections and interact with more items.
58% boost in traffic from campaigns:
Targeted SMS, email, and ad campaigns drove high-intent shoppers directly to featured products.
Stronger SEO visibility:
Optimized pages and keyword improvements increased organic impressions and search clicks.
Improved organization & lead tracking:
A new CRM system streamlined wholesale inquiries, automated follow-ups, and reduced missed opportunities.
Higher conversion intent across the site:
With a cleaner shopping experience and better product discovery, more customers moved from browsing to purchasing.
What Layals Gourmet Sweets Had to Say
They have completely transformed how we operate online. They optimized our eCommerce store, upgraded our product pages, and launched campaigns that consistently brought in high-intent customers. On top of that, their marketing flows helped us build a stronger repeat-order base, which made a huge impact on our monthly revenue. Their attention to detail, quick communication, and understanding of our market have made them an essential partner. We’ve seen steady growth across every metric since starting with Nexx.
Sami E
CEO
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